Business Journal

Here is a business with true unlimited opportunity. Basically, this idea is to sell coupons for services that merchants have agreed to honor with service or products as an advertising expense to promote their businesses. The service station agreed to honor 20 specific free service coupons (such as battery charge, tow-in, oil change, flat tire repair) on a one coupon per visit basis. In order for the customer to take advantage of all the coupon offers, he had to visit the station 20 times. The entrepreneur had coupon booklets printed and assembled, worked out a presentation (canned spiel) for sub-salesmen who sold them door to door for $4.95 each. The salesman then briefly describe each coupon and winds up by offering the booklet for $4.95. There are many possible variations to this type of business. Here are a few suggested variations: 1. design and sell coupons for merchants to sell or give away themselves — at their places of business or publish in the newspaper. 2. Work with community non-profit and fund raiser groups to sell coupons or books of coupons for donated goods and services. 3. Print local school sports schedules and sell advertising space (cut-out coupons) to merchants. Your profit is included in the cost of the coupons. 6. Charge merchants to print and distribute advertising specials with a guaranteed minimum distribution. For example, that $25 to print and distribute 1,000 of their coupons to homes in the community. One of the strongest selling points for coupons is that the customer must visit the place of business to redeem them. When negotiating with prospective clients for coupon contracts, don’t volunteer too many restrictions on your self. For example, if a client does not want the offer to last more than 90 days or to distribute over 500 coupon booklets, include this stipulation in the contract. Coupons are a form of advertising that is not offensive. To start a coupon business, look around your community for businesses that you think could use some boosting (but keep that opinion to yourself). Learn the different pricing combinations and be prepared to offer your clients different packages and prices. Place an ad in the local paper, but don’t use the word coupons in your ad: use something like “business builder” or “profit expanders.” When you have worked out a tentative plan for a specific business, contact that business and ask for an appointment to explain your plan to increase their business. Soon, businesses will ask for your assistance.

Getting In On The Lucrative Coupon Business

Well, these are money mule schemes and, if you participate, you have just committed the crime of money laundering.